CraftyJoy began in 2021 with a simple yet powerful vision: to create an online bridge between talented local artisans and discerning customers seeking authentic, handmade products. Founders Ayesha Khalid and Hassan Qureshi, both passionate advocates for cultural heritage, recognized that despite the richness of Pakistan’s craft traditions—ranging from Sindhi ajrak block printing to Balochi embroidery—many skilled makers lacked a reliable platform to showcase and sell their creations. Operating initially from a modest studio in Lahore’s Johar Town, Ayesha and Hassan embarked on a nationwide journey to identify gifted craftspeople in villages, small towns, and urban enclaves. They visited workshops in the wood-carving districts of Chiniot, embroidered textile cooperatives in Sialkot, and pottery studios in Multan, forging partnerships built on trust, fair compensation, and respect for time-honored techniques.
By mid-2022, CraftyJoy had onboarded over 150 artisans, each representing a distinct regional craft. Our team provided training in digital photography, product description writing, and basic quality control to ensure that handcrafted items met the rigorous standards our customers expect. We invested in eco-friendly packaging materials—recycled cardboard, biodegradable cushioning, and water-based ink printing—so that our commitment to sustainability matches the care artisans pour into every piece. Today, CraftyJoy serves as a virtual bazaar where customers can explore hand-painted ceramic tea sets from Swat, handwoven rugs from Gujrat, and upcycled leather journals crafted in Sargodha—all authenticated with artisan profiles that tell each maker’s story, practice, and heritage.
Central to our mission is economic empowerment: by selling directly through CraftyJoy, artisans earn between 30% and 50% more than they would in traditional middleman-driven markets. Profits are reinvested into skill-development workshops, microfinance loans for raw materials, and community initiatives—such as sponsoring children’s education in craft-producing regions. Additionally, we maintain a dedicated Quality Assurance team in Lahore that conducts random onsite visits and product inspections, ensuring customers receive durable products that honor artisanal standards.
CraftyJoy’s digital platform features an intuitive search-and-filter interface—allowing users to shop by craft type, price range, or region of origin—as well as a secure payment gateway supporting major Pakistani banks, e-wallets, and cash-on-delivery options. Our logistics network partners with local courier services and national postal carriers to guarantee timely, trackable deliveries to all major cities and remote areas across Pakistan. Customer feedback has driven us to introduce measures like weekend pop-up showcases in Islamabad and Karachi, where shoppers can feel textures, inspect finishes, and meet select artisans in person.
Looking ahead, CraftyJoy plans to launch mobile “Craft-on-Wheels” vans that will travel to rural districts, offering live demonstrations, workshops, and direct sales events—further bridging the rural-urban divide. We are also developing an artisan training academy in collaboration with local NGOs to preserve endangered craft techniques—such as Sindhi mirror work and Kalash wood lacquering—ensuring these ancient arts continue to flourish. At CraftyJoy, we believe that by celebrating Pakistan’s cultural diversity through handmade crafts, we not only beautify homes but also weave a brighter economic future for communities that keep these traditions alive. Join us in this journey—where every purchase helps sustain a story, a craft, and a dream.