Pakistan
Elevate Your Living Spaces with Unique, Handmade Décor & Gifts from CraftyJoy

CraftyJoy began in 2021 with a simple yet powerful vision: to create an online bridge between talented local artisans and discerning customers seeking authentic, handmade products. Founders Ayesha Khalid and Hassan Qureshi, both passionate advocates for cultural heritage, recognized that despite the richness of Pakistan’s craft traditions—ranging from Sindhi ajrak block printing to Balochi embroidery—many skilled makers lacked a reliable platform to showcase and sell their creations. Operating initially from a modest studio in Lahore’s Johar Town, Ayesha and Hassan embarked on a nationwide journey to identify gifted craftspeople in villages, small towns, and urban enclaves. They visited workshops in the wood-carving districts of Chiniot, embroidered textile cooperatives in Sialkot, and pottery studios in Multan, forging partnerships built on trust, fair compensation, and respect for time-honored techniques.
By mid-2022, CraftyJoy had onboarded over 150 artisans, each representing a distinct regional craft. Our team provided training in digital photography, product description writing, and basic quality control to ensure that handcrafted items met the rigorous standards our customers expect. We invested in eco-friendly packaging materials—recycled cardboard, biodegradable cushioning, and water-based ink printing—so that our commitment to sustainability matches the care artisans pour into every piece. Today, CraftyJoy serves as a virtual bazaar where customers can explore hand-painted ceramic tea sets from Swat, handwoven rugs from Gujrat, and upcycled leather journals crafted in Sargodha—all authenticated with artisan profiles that tell each maker’s story, practice, and heritage.
Central to our mission is economic empowerment: by selling directly through CraftyJoy, artisans earn between 30% and 50% more than they would in traditional middleman-driven markets. Profits are reinvested into skill-development workshops, microfinance loans for raw materials, and community initiatives—such as sponsoring children’s education in craft-producing regions. Additionally, we maintain a dedicated Quality Assurance team in Lahore that conducts random onsite visits joker jewels and product inspections, ensuring customers receive durable products that honor artisanal standards.
CraftyJoy’s digital platform features an intuitive search-and-filter interface—allowing users to shop by craft type, price range, or region of origin—as well as a secure payment gateway supporting major Pakistani banks, e-wallets, and cash-on-delivery options. Our logistics network partners with local courier services and national postal joker jewels carriers to guarantee timely, trackable deliveries to all major cities and remote areas across Pakistan. Customer feedback has driven us to introduce measures like weekend pop-up showcases in Islamabad and Karachi, where shoppers can feel textures, inspect finishes, and meet select artisans joker jewels in person.
Looking ahead, CraftyJoy plans to launch mobile “Craft-on-Wheels” vans that will travel to rural districts, offering live demonstrations, workshops, and direct sales events—further bridging the rural-urban divide. We are also developing an artisan training academy in collaboration with local NGOs to preserve endangered craft techniques—such as Sindhi mirror work and Kalash wood lacquering—ensuring these ancient arts continue to flourish. At CraftyJoy, we believe that by celebrating Pakistan’s cultural diversity through handmade crafts, we not only beautify homes but also weave a brighter economic future for communities that keep these traditions alive. Join us in this journey—where every purchase helps sustain a story, a craft, and a dream.

1. Curated Handmade Décor & Home Accessories
Transform your living spaces with hand-painted ceramic vases from Multan, each meticulously crafted and adorned with vibrant floral motifs that reflect centuries-old glazing techniques.
Our collection includes handwoven woolen throw blankets from Gilgit, naturally dyed using local plant extracts to create rich, earthy hues that add warmth and character to any room.
Browse artisan-made wooden wall hangings from Chiniot, featuring intricate filigree and floral patterns carved by masters who spend weeks refining each panel to achieve depth and harmony.
Statement cushion covers embroidered in Faisalabad—using traditional phulkari or kantha stitches—bring a burst of texture and color, showcasing needlework passed down through generations of women artisans.
Handcrafted jute planters woven in Karachi’s coastal villages offer eco-friendly style, blending natural fibers with modern geometric designs that complement both minimalistic and bohemian interiors.
Every item in our home décor selection undergoes a six-point quality check—ensuring colorfastness, structural integrity, and finish consistency—so you can decorate with confidence and authenticity.
2. Bespoke Jewelry & Personalized Artisan Gifts
Delight in Karakul gemstone earrings set in sterling silver, sourced ethically from local mines in Balochistan, and handcrafted by skilled silversmiths in Peshawar.
Our personal engraving service allows you to immortalize special messages on hand-carved wooden bangles from Swat, each piece stained using natural walnut husk dyes for a truly unique finish.
Choose from hand-hammered brass rings and pendants crafted in Sialkot’s jewelry ateliers, each featuring filigree patterns that pay homage to Mughal-era aesthetics.
Custom gift boxes—comprising hand-poured soy wax candles, block-printed cotton pouches, and miniature papier-mâché treasures—are assembled by our packaging team in Lahore, ensuring a delightful unboxing experience.
Seasonal gift sets, such as Eid or weddings, combine artisanal textiles, handcrafted leather wallets from Multan, and intricately beaded keychains—curated to reflect cultural significance and style.
Our personalized consultations—available via live chat or phone—match your gifting occasions to the perfect artisan pieces, making every gift feel thoughtfully chosen and extraordinarily individual.
3. Artisan Workshops & Skill-Building Programs
Join interactive, weekend-long workshops in Lahore and Islamabad, where you can learn block-printing on organic cotton from master printers who demonstrate dye-mixing, printing techniques, and fabric care.
Our Gharo pottery classes offer hands-on wheel-throwing experiences, guiding participants through shaping, trimming, and glazing earthenware bowls and planters under the mentorship of veteran ceramists.
Discover the art of mirror and thread embroidery (shisha) in a two-day intensive course hosted in Karachi, where you’ll practice traditional stitches on cushion covers and wall hangings accompanied by local folk tunes.
Learn wood-carving fundamentals with artisans in Chiniot, working hand tools to sculpt floral reliefs on small wooden boxes or jewelry trays—developing both precision and an eye for three-dimensional design.
Participants receive a starter kit of tools and materials—such as carving chisels, natural dyes, and dyeing vats—to encourage continued practice at home.
Each workshop includes certificate of completion, photo documentation of your creations, and a curated directory of local suppliers for further artisanal exploration.
4. Bulk & Corporate Orders for Handcrafted Merchandise
Elevate your corporate gifting with customizable sets of hand-painted blue pottery mugs, inlaid wood coasters, and embroidered canvas tote bags—each bearing your company logo via eco-friendly printing techniques.
We specialize in volume production for event souvenirs—such as embroidered caps featuring regional motifs or hand-beaded lanyards crafted in Karachi’s beading circles—available in quantities from 50 to 5,000 units.
Our design team collaborates closely with corporate clients to align product selection, color palettes, and branding guidelines, ensuring every handcrafted item amplifies your organization’s identity.
Turnkey solutions include design mock-ups, material sourcing from artisan clusters, quality checks at each production milestone, and consolidated delivery to multiple office locations nationwide.
To meet tight deadlines, we employ an express production stream—coordinating with artisans’ co-ops and weekend workshops—to guarantee timely fulfillment, even for large-scale orders.
Bulk clients benefit from tiered pricing structures, extended warranties, and dedicated account managers who provide real-time progress reports and logistical support.
5. Online Marketplace & Secure E-Commerce Platform
CraftyJoy’s website features a user-friendly interface that categorizes products by craft type—textiles, home décor, jewelry, stationery, and gifts—allowing customers to filter by price, region, and artisan.
Each product listing includes high-resolution images, detailed descriptions of materials and crafting processes, and a “Meet the Artisan” section with bios, workshop insights, and social media handles.
Our secure payment gateway supports major Pakistani banks, credit/debit cards, and popular digital wallets (JazzCash, Easypaisa), ensuring seamless transactions and data protection.
Customers receive automated order confirmations, tracking notifications, and shipment updates—backed by our reliable logistics partners who guarantee delivery to urban, peri-urban, and remote locations across Pakistan.
We offer hassle-free returns and exchanges within 10 days of delivery—provided items are unused and retain original packaging—so you can shop handcrafted goods without hesitation.
Regular flash sales, seasonal promotions, and curated “Artisan Pick” spotlights spotlight new collections and emerging craft forms, encouraging exploration and repeat visits.
6. Artisan Support & Fair-Trade Certification Services
CraftyJoy goes beyond sales: we help artisans obtain Fair Trade and RFA (Rainforest Alliance) certifications by guiding them through application processes, facilitating audit preparations, and covering initial fees.
Our Artisan Support Desk offers free advisory on business development: pricing strategies, cost accounting, basic bookkeeping, and tax compliance for micro-enterprises.
We coordinate bulk raw material procurement—such as organic cotton for weavers in Sindh or sustainable wood for carvers in Chiniot—leveraging economies of scale to reduce artisan input costs by up to 20%.
Mentorship programs pair new artisans with experienced craft masters who provide on-the-job training in quality control, design innovation, and sustainable production methods.
Quarterly Artisan Summits—hosted in Karachi and Lahore—bring together makers, CBO representatives, and NGO partners to share best practices, explore new market trends, and form cooperative marketing strategies.
By investing in capacity building and fair-trade frameworks, CraftyJoy ensures that artisans thrive economically, socially, and creatively—sustaining the very heritage we showcase.

1. Authentic, Regionally Diverse Handmade Collections
CraftyJoy curates products from over 200 artisans across Pakistan’s craft hubs—Karachi, Lahore, Peshawar, Multan, and Chiniot—ensuring each region’s unique techniques are represented.
Our platform celebrates Sindh’s vibrant ajrak textiles, Baloch embroidery’s intricate threadwork, and Punjab’s wood-carving heritage, offering customers a panoramic view of Pakistan’s artistic diversity.
Items are sourced directly from artisan workshops, eliminating intermediaries and guaranteeing fair compensation that uplifts local economies while preserving generational craftsmanship.
Every piece is vetted for authenticity by our on-the-ground quality-assurance team—confirming that artisanal techniques, materials, and cultural symbolism align with traditional norms.
This curated regional focus provides customers with products that cannot be replicated by mass-produced alternatives, fostering genuine connections to Pakistani cultural roots.
By championing diverse handmade collections, CraftyJoy creates an immersive shopping experience that educates, inspires, and supports local craft traditions.
2. Ethical Practices & Fair Compensation
At the core of CraftyJoy’s ethos is a commitment to ethical sourcing: we partner only with verified artisans and cooperatives that uphold fair-labor standards and environmental stewardship.
Artisan revenues typically increase by 30–50% when selling through CraftyJoy, compared to earnings from traditional market channels where multiple middlemen erode profit margins.
Our Transparent Pricing Model publicly discloses baseline artisan costs, material expenses, and retail margins—demonstrating exactly how each sale benefits the maker and covers operational overhead.
We enforce a Code of Conduct that prohibits child labor, guarantees safe working conditions, and promotes equal opportunities—particularly for women artisans in rural craft clusters.
Quarterly impact reports—shared with our customers—detail improvements in artisan livelihoods, community development metrics, and environmental safeguards, underscoring accountability.
This unwavering dedication to ethics and fair compensation ensures every purchase at CraftyJoy empowers makers while aligning with socially conscious consumer values.
3. Bespoke, Personalized Craftsmanship
CraftyJoy’s Customization Hub allows customers to commission truly personalized creations—such as monogrammed embroidered shawls, color-specific handwoven rugs, or initials-engraved wooden keepsakes.
Our design consultants liaise directly with artisans to translate customer preferences—color palettes, motif styles, material choices—into precise product specifications.
Utilizing 3D visualization tools for items like carved home décor and jewelry, clients preview proposed custom designs from multiple angles before artisans commit to production.
Artisans accommodate unique requests—such as integrating family crests into woodwork or blending embroidery patterns from different regions—highlighting CraftyJoy’s flexibility and creative collaboration.
Bespoke orders typically involve three rounds of customer feedback at the sketch, prototype, and pre-final stages to refine every detail, ensuring 100% satisfaction.
This level of personalized craftsmanship transforms each item into a treasured heirloom, reflecting individual tastes while honoring traditional techniques.
4. High-Quality Assurance & Authenticity Guarantees
CraftyJoy’s multi-tiered Quality Control (QC) process begins at the artisan’s workshop, where our field officers inspect raw materials, colorfastness, and preliminary craftsmanship.
During transit to our Lahore QC center, items undergo stress-tests—checking textile tensile strength, glaze adhesion on ceramics, and structural soundness of wooden pieces.
Final QC includes meticulous reviews under magnification—verifying embroidery stitch consistency, assessing wood-carved detail precision, and confirming that clay-fired ceramics meet standard firing specifications.
Each product ships with an Authenticity Card, featuring artisan biography, origin details, crafting methods, and care instructions to preserve quality and cultural context.
Customers receive a 30-day quality guarantee: if a product arrives with manufacturing defects or fails to match its description, we offer free repair or replacement.
Our relentless focus on quality and authenticity ensures that every purchase not only delights aesthetically but also stands the test of time, reflecting true artisanal excellence.
5. Immersive Educational Content & Artisan Stories
CraftyJoy’s website features “Artisan Spotlight” video series, where viewers can watch master weavers’ hands deftly create Sindhi ajrak prints or witness potters shaping Multan’s blue pottery.
Blog articles and social-media posts delve into the cultural significance of crafts—exploring the evolution of Kashmiri papier-mâché or the symbolism behind Chiniot’s intricate furniture carvings.
Our “Behind the Craft” podcasts feature interviews with artisans, historians, and cultural experts, revealing the historical context and contemporary challenges of preserving Pakistani craft traditions.
Interactive live-streamed workshops—such as live block-printing demonstrations or virtual tours of a Swat wood-carving studio—foster deeper customer appreciation for each craft’s heritage.
Customers can subscribe to “CraftyJoy Classics,” a quarterly e-magazine highlighting new artisan collaborations, upcoming craft festivals, and emerging design trends in Pakistani handmade goods.
By offering rich, immersive educational content, CraftyJoy cultivates a community of informed consumers who value authenticity and recognize the human stories behind every handmade item.
6. Seamless Online Shopping & Reliable Customer Support
Our intuitive website and mobile-friendly platform allow customers to browse thousands of handcrafted items, apply refined filters—by region, craft type, or price—and make secure purchases in minutes.
Integrated payment options include major Pakistani bank transfers, credit/debit cards, and e-wallets (JazzCash, EasyPaisa), with encrypted transactions safeguarding personal data.
Orders are typically dispatched within 48 hours of confirmation; we partner with reputable logistics providers—TCS, Leopards, and Pakistan Post—to ensure timely delivery, even to remote districts.
Customers receive proactive SMS and email updates on order status, shipment tracking, and estimated delivery windows, minimizing uncertainty and enhancing trust.
Our multilingual customer-support team (English, Urdu, Punjabi, Sindhi) is available via live chat, phone, and email to handle inquiries, customization requests, and post-delivery assistance.
Comprehensive FAQs, video tutorials on product care, and a hassle-free return policy further streamline the shopping experience, making CraftyJoy the most user-friendly destination for handmade Pakistani treasures.